Google to Disable Booking Feature for Flights — Here’s Why (2024)

Google will stop offering the option to book a flight directly through the site in March of next year for U.S. users.

By

Alison Fox

Alison Fox is a Travel + Leisure contributor. She has also written for Parents.com, The Wall Street Journal, and amNewYork. When she’s not in New York City, she can be found at the beach or on the slopes.

Published on September 7, 2022

Google to Disable Booking Feature for Flights — Here’s Why (2)

Google will soon disable the ability to book air travel directly through the search engine, finding travelers prefer to book directly through an airline or another travel website.

Google will stop offering the option to book a flight directly through the site after Sept. 30 for most of the world. The search engine will then similarly end the option in the United States after March 31, 2023, the company confirmed to Travel + Leisure.

“Over the next 12 months, we plan to phase out the Book on Google feature for flights,” a company spokesperson told T+L. “We originally offered this functionality to give people a simpler way to buy their tickets and to help our partner airlines and OTAs [online travel agencies] receive more bookings. However, we’ve found over time that people actually want to book directly on partner websites, and we always strive to meet user preferences whenever possible.”

Until the time the feature is disabled, travelers will be able to book directly through Google using a payment method stored in their Google account. Bookings made before the feature is disabled will not be impacted, according to the company.

Travelers who do book through Google still receive a confirmation email directly from the airline or another online travel agency. Travelers then have to contact the airline or travel agency directly with any questions, or cancellation or change requests.

Even once the booking feature is no longer available, travelers will still be able to search for a flight through Google Flights, which offers money-saving features like the ability to “explore” the map to find the best deal and set price alerts on flights.

Beyond flights, Google is making it easier to plan travel by introducing a tool that allows travelers to find places to stay within walking or driving distance of a particular landmark, attraction, or event. Google also introduced a “Live View” feature on its maps to allow users to see arrows and directions in the world around them superimposed onto their smartphone.

Alison Fox is a contributing writer for Travel + Leisure. When she's not in New York City, she likes to spend her time at the beach or exploring new destinations and hopes to visit every country in the world. Follow her adventures on Instagram.

Google to Disable Booking Feature for Flights — Here’s Why (2024)

FAQs

Why is Google Flights not letting me book? ›

Google will stop offering the option to book a flight directly through the site after Sept. 30 for most of the world. The search engine will then similarly end the option in the United States after March 31, 2023, the company confirmed to Travel + Leisure.

What airlines don't show up in search engines? ›

Southwest stands out among domestic carriers for not sharing its fare prices with sites like Expedia and Google. Sally French is a travel rewards expert who joined NerdWallet in 2020.

What is the incognito hack for flights? ›

The internet is full of tips and tricks on how to make it cheaper. One of the most pervasive “tricks” is to use incognito mode when searching for your flights to get a cheaper ticket. You wouldn't be crazy for believing it, but this is a giant myth.

How do I turn off Google Flights? ›

Find tracked flights or turn emails off
  1. Go to Google Flights.
  2. In the top left, click Menu. Tracked flight prices. To find flights you're tracking, click a saved route. To turn tracking emails on or off, click Add notification .
  3. Optional: To stop tracking a route or flight, click Remove .

What happened to the Google flight app? ›

Google Will No Longer Be a Place to Book Travel as Fewer Travelers Were Using It. Google announced it will shut Book on Google for flights for users outside the U.S. at the end of September, and told Skift it will likewise end the feature in the U.S. sometime after March 31.

What airlines don t show up in Google Flights? ›

Not all airlines are on Google Flights. One major exception in the US is Southwest Airlines, which does not list its fares on Google Flights. Several large Asian carriers are also absent from the results, including Air China, China Eastern, Thai Airways, and Philippine Airlines.

Why can't i look up flights on Google? ›

Some flights might not show up when: The flights are sold out or unavailable. The carrier hasn't yet been added to Google Flights.

Do airlines track your browsing history? ›

The theory behind it that airlines use cookies on websites to track your search history and then raise the price on the ticket you want. While we may be distrustful of airlines thanks to all those fees, the experts say they don't raise prices based on your search behavior.

Why are Southwest flights not on Google Flights? ›

Southwest didn't list its fares for sale through Google or almost any other site by design: It didn't want to put loyalty in the hands of an intermediary. Previously, the only option to book Southwest flights was directly on the airline's website or app.

Do flights get more expensive the closer you get? ›

If you wait, it may cost you more money in the end. Generally speaking, the longer you wait, the more you'll end up paying. Even if you can find a reasonable base fare, booking close to your departure date could mean you end up paying extra for things like seat selection or luggage.

Can hackers see my incognito searches? ›

Incognito mode does not mean you're browsing anonymously. Personal information like your device's IP address and what you're doing on a website (especially while logged in) is visible to others around the web who might be tracking you online.

Do flight prices go down at night? ›

The price of airline tickets can change frequently based on various factors like demand, the time of year, and how close the travel date is. While some people believe that buying tickets at night can lead to better deals, there's no strong evidence to support this consistently.

How do I turn off Google booking? ›

Click on "Get More Bookings" and then select "Get bookings from Google.". Next, switch off the "Active" option on the screen.

What is the cheapest day to book flights? ›

𝐇𝐨𝐰𝐞𝐯𝐞𝐫, 𝔼𝕩𝕡𝕖𝕕𝕚𝕒 Á𝐢𝐫𝐰𝐚𝐲𝐬 𝐨𝐟𝐭𝐞𝐧 𝐫𝐞𝐬𝐭𝐫𝐢𝐜𝐭𝐬 𝐭𝐫𝐚𝐯𝐞𝐥 𝐨𝐧 𝐭𝐡𝐞𝐬𝐞 𝐝𝐚𝐲𝐬 𝐝𝐮𝐫𝐢𝐧𝐠 𝐬𝐚𝐥𝐞𝐬 𝐩𝐞𝐫𝐢𝐨𝐝𝐬.𝐅𝐚𝐫𝐞𝐬 𝐚𝐫𝐞 𝐮𝐬𝐮𝐚𝐥𝐥𝐲 𝐥𝐨𝐰𝐞𝐫 𝐨𝐧 𝐓𝐮𝐞𝐬𝐝𝐚𝐲𝐬, 𝐖𝐞𝐝𝐧𝐞𝐬𝐝𝐚𝐲𝐬 𝐚𝐧𝐝 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲𝐬 𝐚𝐧𝐝 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐨𝐧 𝐅𝐫𝐢𝐝𝐚𝐲𝐬 𝐚𝐧𝐝 𝐒𝐮𝐧𝐝𝐚𝐲𝐬 +𝟭-𝟖𝟕𝟕-𝟕𝟕𝟕-𝟓𝟐.𝟒𝟎 . 𝐅𝐥𝐢𝐠𝐡𝐭𝐬 𝐥𝐚𝐭𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐯𝐞𝐧𝐢𝐧𝐠 𝐚𝐫𝐞 𝐚𝐥𝐬𝐨 𝐮𝐬𝐮𝐚𝐥𝐥𝐲 𝐥𝐨𝐰𝐞𝐫 𝐢𝐧 𝐝𝐞𝐦𝐚𝐧𝐝.

What day is best to book a flight? ›

As previously mentioned, booking airfare on Sunday is cheaper than other days of the week, especially Fridays. Be willing to fly mid-week. Since Thursdays tend to be the cheapest day to fly, see if you can tweak your travel plans so you depart and fly home during the week instead of on weekends. Set price alerts.

Why flight booking failed? ›

In some cases, the booking failure would be because certain berth preferences chosen by you at the time of booking such as “Book only if at least 1 lower berth is provided” etc. which are not met. In such cases, you can retry and make a successful booking by removing the berth preference.

Does Google Flights sell tickets? ›

Google Flights partners with over 300 airlines, online travel agencies and aggregators to help you decide how to get to your destination and how to buy your ticket. We want you to have what you need to make that decision, and to do that we share a lot of information from our partners.

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